- Marsha
Case Study: More peace of mind and focus for Diana van Maasdijk
With the support of an Executive Assistant from Public Support Remote, Diana created more structure, oversight, and time to focus on the growth and impact of Equileap.
Meet Diana van Maasdijk
Diana van Maasdijk is CEO and co-founder of Equileap, an organization with a clear mission: promoting diversity, inclusion, and gender equality within the corporate world.
With the goal of closing the inequality gap in the workplace, Equileap helps investors use their influence to achieve meaningful change. Through data and insights, Diana’s team plays an important role in creating a more inclusive and fairer future of work.
As a member of Public Support Remote since 2018, Diana has been accustomed to working with Executive Assistants for years. Over the years, this collaboration has grown into a close partnership that provides her with the structure and mental space to focus on activities with the greatest impact.
The challenge: “I needed someone who thought along with me and ahead of me.”
As the leader of a growing company with an ambitious mission, Diana’s days were filled with meetings, travel, and constantly changing priorities. Additionally, there were multiple inboxes requiring attention, clients to follow up with, and a team counting on her for leadership and structure.
“I wasn’t looking for someone who only performed administrative tasks,” Diana explains. “I needed someone who took initiative and ensured that everything kept running smoothly, without me having to be on top of it constantly.”
The solution: all-round and integrated support
That is where her Executive Assistant came in. As a fully integrated part of daily business operations, her EA provides broad support, from inbox management to operational processes.
She manages not only Diana’s inbox but also those of the COO and the general company inbox. By proactively identifying what needs attention and taking action herself where possible, she ensures that processes continue to run smoothly without Diana needing to intervene.
Scheduling appointments is also handled with care. Whether it concerns local client meetings or international travel, appointments are efficiently clustered, travel times are included in the planning, and relevant information is added in advance. This allows Diana to arrive well-prepared.
Behind the scenes, her EA supports various operational activities. HR processes such as onboarding, leave registration, and immigration support are handled effortlessly. Financial and administrative tasks are also in good hands: invoices are sent, expense claims processed, and systems like HubSpot kept up to date. Furthermore, contracts are managed efficiently, and smaller but important matters are arranged, such as organizing team gifts or setting up software access for employees.
Every Monday, Diana and her EA align on the priorities for the week and discuss new developments. This regular contact point ensures that everything remains on track.
"It gives me a tremendous amount of peace of mind to know that someone has an overview of everything that is going on. And thanks to our weekly alignment, we are always one step ahead, rather than reacting to events."
The result: room to lead with impact
Thanks to her Executive Assistant, supported by a well-trained backup team that can step in seamlessly when necessary, Diana has consistent and proactive support she can rely on.
The result? Fewer bottlenecks, more focus, and more time to further grow her organization and realize her mission.
“Communication is smooth, and that is the key to our successful collaboration.”
Curious how Public Support Remote can support your organization with flexible remote Executive Assistants? Please contact us.
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